Herb Lubalin

Like I have said in previous posts, I love working with type. I think that people who can create something incredible just using words are design geniuses. In my opinion Herb Lubalin is the Albert Einstein of typography. Lubalin was an innovator of his time. He influenced and changed the way people looked at type; he changed typography from a craft to an art form. He began his work in the 1940s with Reiss Advertising and then spend twenty years with Sudler and Hennessey. Lubalin designed for the magazines ErosFact, and Avant Garde with publisher Ryan Ginzburg. During his work with Avant Garde he created his own typeface, ITC Avant Garde. He had a minimalist approach with theses magazines and most of the time the magazines caused controversy. Eventually the magazines were shut down and Ginzburg was sent to prison because they decided to use nude models to spell out the alphabet in the magazine. After his work with Ginzburg, he spent the last ten years of his life working with U&lc, his typographic journal. This served as a platform for his typographic experimentation and an advertisements for his designs. Working for himself Lubalin had his own freedoms and made his own rules.

Lubalin pushed back the boundries of design for future designers. His work with type provided vision for many designers and was very influential. He used words and type to express meanings of words. He once said “what I do is not really typography, which I think of as an essentially mechanical means of putting characters down on a page. It’s designing with letters.” He explored and expanded the use of type for meaning. He stepped out of the expectations of design during his time which won him the 1980 AIGA Metal.







David Carson

David Carson is an influential and impressive designers. His work with typography is incredible and unmatchable. He approaches his designs with a “typographic–mind” and creates everything with inspiring originality. Carson has a well known and impressive client list that includes: Pepsi, Microsoft, Nike, Armani, American Airlines, AT&T, Toyota, and MGM Studios. He is best know for his innovative work in the magazine world. He spent a number of years working for different magazines; his work with Ray Gun magazine is the project that made him well-known. He has also done a ton of work with many surf contests. Carson’s work has made a tremendous impact on the design world and has made a tremendous impact on me. He has also published a number of books including The End of Time which became the best selling graphic design book.

Looking through his work I continue to become impressed; Everything is so different and one of a kind. I love the way he approaches type and all of his designs. I have always loved working with typography and the more I look at his work the more obsessed I get. He has a way of taking a simple concept and totally turning it upside down. I hope he continues to produce more and come up with even more inspirational and innovative designs.


Philip B. Meggs

Philip B. Meggs was born May 30, 1942 in Newberry, South Carolina. At age 16 he practiced typesetting metal type after school and enjoyed painting. He attended Richmond Professional Institute (now Virginia Commonwealth University) to get his Master in Fine Arts. Meggs worked as senior designer at Reynolds Metals then at age 24 as art director at A.H. Robins Pharmaceuticals. These jobs gave him the chance to create some really amazing work in the form of posters, booklets, packages, a quarterly magazine, exhibitions, annual reports, and even advertising campaigns.

Meggs began teaching at Virginia Commonwealth University and became visiting faculty at Syracuse University and National College of Art and Design in Dublin. During 1974-1987 Meggs was the Chairman of the Department of Communication Arts and Design and during this time enrollment doubled and the graphic design program improved. He began teaching a course on the history of graphic design which led to the publication of his first book “A History of Graphic Design”. He felt as though his students didn’t have enough knowledge of this history of design. He published dozens of other books and 150 articles about graphic design and typography. He was inducted into the Art Director’s Hall of Fame and was given its Educator’s Award “for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing”. He died November 24, 2002 after a battle with Leukemia.

Meggs was a huge influence on the history of graphic design. He began teaching this history of how design progressed and published books that are still used today for education. Not only was he an incredible teacher and author but he was also an impressive designer. His time at Reynolds Metals and A.H. Robins helped him produce some really awesome pieces. I really like the things he has done and I’ve actually read some of his writings before this deciding to write this blog and was impressed on the amount of knowledge and research done in the writing.

Stefan Sagmeister

Stefan Sagmeister was born in 1962 in Bregenz, Austria. He attended University of Applied Arts in Vienna to study graphic design. In 1987 Sagmeister moved to New York to attend Pratt University with the Fulbright Scholarship but returned to Austria in 1990 to do community services to avoid military service. He returned to New York in 1993 after spending time in Hong Kong with Leo Burnett. In 1993 when Sagmeister returned to New York he worked with M&Co with designer Tibor Kalman until the studio closed within that year; Sagmeister opened his own studio called ‘Sagmeister, Inc.’. In 1994 he was nominated for a Grammy for his album cover “H.P. Zinker Moutains of Madness”. He continued to work with musicians creating album covers for many artists such as David Byrne, Lou Reed, and The Rolling Stones. In 1996 Sagmeister began doing work for AIGA developing posters until in 1999 he took “a year off” to develop his first book “Made You Look (another self-indulgent design monograph)”. In 2005 he finally won a grammy award as art director of the ‘Once in a Lifetime’ Talking Heads boxed set packaging. He has also done work for HBO and the Guggenheim Museum.


Sagmeister also created his work “Things I have learned in my life so far.” a series of typographic pieces inspired by the work of his grandfather that he began in 2004. The book was published in 2008. The series of personal sayings have been published all over the world in various formats which include billboards and giant inflatable monkeys. Some of his sayings include maxims like “Having guts always works out for me” and  “Trying/to look/good/limits/my life”.

Sagmeister has done a lot of awesome things and has influenced the design world. He made a name for himself by carving words into his own body to display the pain that goes into his design projects. I think his works is really creative and influential. I personally love working with type and seeing different approaches to using type. Sagmeister has truly taken it to a new level. I also have becoming nearly obsessed with this “Things I’ve learned in my life so far” project. I think all his sayings are helpful pieces of advice and are useful to keep in mind in any aspect of life. His approach to using them and where he published them is awesome.




Neville Brody

Neville Brody is an English designer, typographer, and art director. He has previous worked as the art director of many magazines, most noticeably ‘The Face’ magazine. He has also designed record covers for independent record companies. Brody created 24 type families that go against the contemporary fashion and desired them to be more graphically oriented which include the typefaces Times Modern and Industria. He work with typography also included: teaming up with a collogue named Stuart Jenson to create FontWorks, becoming director of FontShop International, and launching an “experimental type magazine” called FUSE.

Brody was influence by punk music and Dadism. He gained a sense of dynism and humanism from these styles. It is visible in his original designs and his non-acceptance of tradition rules. “If tutors said they liked something I was doing, I would go away and change it, because such approval then made me think there must be something wrong with the work.”

Brody is the founder of Research Studios network which was originally named Neville Brody Studios until 1994. Research Studios is a network who work with a variety of design platforms and has a widely diverse international client base. Research Studios had expanded to Paris, Barcelona, Berlin, and New York.

I found his work fascinating and found his designs to be fun and different from most others. Brody always seemed to try to one up himself on how he can make his works different. He uses many different colors, layouts, and ideas. It seems as though nothing is he’s done is the same.




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