Monthly Archives: October 2011

Ellen Lupton

Ellen Lupton is a designer, writer, curator, and educator. She works as curator for Cooper-Hewitt, National Design Museum in New York City, and is director of the Graphic Design MFA program at MICA (Maryland Institute College of Art). She has publish and written a huge number of books including Thinking with Type, a book Peggy used to teach us for Type I and Type II. She won the AIGA Gold Metal in 2007 which is the highest honor for a designer or educator of design. She is an outstanding designer and really knows what she’s doing.

Lupton studied design in the early 1980’s at The Cooper Union in New York City. After she graduated Lupton ran a small design studio inside the school for seven years as a Do-It-Yourself curator. While she worked there she was writing a lot and building a reputation as a critic and a writer. She was offered her first “real job” and Cooper-Hewitt in 1992.

I’m sure you are not surprised to see that I’m writing about Lupton seeing as all of her work deals with typography. I first developed an interest in her work when we used her book last fall in Type I. Since then I have look through and purchased an number of her books and think they are all awesome. I really learned a lot just by reading the book and thats not a very comment statement from the average college student. Lupton explains everything with visuals and uses witty ways to explain things. As obvious as it may be she really does know what she is talking about and I have honestly learned a lot from her. She also is an impressive painter and illustrator which pushes her above and beyond the level of design some people possess.



Jacob Cass

Jacob Cass is a 23 year old Australian designer who is currently living in New York City. Cass graduated from The University of Newcastle, Sydney with a Bachelor of Visual Communication. He began doing freelance at the age of 16 and his love for design grew from there. In January 2010 Cass moved to New York City to work for Carrot Creative. He was offered the job via Twitter by Carrot Creative’s president and creative director  Mike Germano. Cass worked there 6 months and worked with Disney, Nike, Red Bull, Coach, and some other worldly brands. While working at Carrot Creative Cass still found time for free lancing. After working at Carrot, he moved on to work at The Wonder Factory, which is an interactive design studio based in Chelsea, New York, for a few months then moved on to work at Alexander Interactive for four months then OpenSky for four months. He is now working at Ammirati working as Interactive Designer while taking his own freelance clients. Just Creative Design is his design business and graphic design blog that he launched in November of 2007. The focuses on all the areas of design and creativity. Just Creative Design was founded in Sydney, Australia but is currently based in New York City. He specializes in logo designs, corporate identity design, branding, web design, print design, and other areas such as photography and art.

I found Cass by googling “upcoming graphic designers” and his name was one of the first I came upon. I was drawn to him after seeing his logo for his design firm. It is simply the letters JCD in a handwritten-looking, geometric shaped letterforms. After looking at the rest of his work I found that most of his logos he created are very simple and sharp looking. He also had a lot of really interesting posters, packaging, and letterheads. I was really impressed by the amount of work he has already accomplished and how well done everything is and he’s only three years older than me. I couldn’t help but be impressed because he is so young and so talented. It would be awesome to be as experienced as him by the time I am 23 years old.

Paula Scher

Paula Scher is a very successful designer that has been around since the Seventies. Scher attended Tyler School of Art during the Sixties then moved to New York City and got a job with CBS Records. She worked for CBS Records advertising for two years then got a job designing album records with Atlantic Records. Twenty-five records and one year later Scher was offered and accepted an art director position with CBS Records. Scher designed a large number of album covers, best known for her cover of Boston’s first album and her work with Lake, a German band. She spent a number of years working at CBS Records until she quit in 1982.

Scher began freelancing after she quit her job as art director at CBS Records. She did work with Time Inc.which led to her teaming up with a college classmate, Terry Koppel, to create their own business, Koppel & Scher. They advertised their design company with a book they created entitled Great Beginnings. The book was entirely typography so at the time it was a fresh outlook on design. It attracted many clients and provided Koppel & Scher with a good foundation for their firm. They created the identity for Manhattan Records; Scher said it was her first and only idea but it was very successful. Koppel & Scher also created book jackets for most major publishing companies. Like most of her work, the book jackets were typographic.

Soon Scher began teaching design at New York’ School of Visual Arts. The school asked her to design three posters for a subway advertisement campaign. The first poster was mainly typography, the second combined three unrelated images, and the third used the headline “Art is” and Scher filled the letters with the names of all her favorite artists, musicians, and writers in alphabetical order. Scher loved creating posters and often did them for free. In 1990 AIGA asked Scher to design the cover of the annual Graphic Design USA II, which was a book containing all the competitions and exhibits AIGA held in 1989. In 1991 Scher joined Pentagram in New York City after Koppel & Scher failed in the recession of 1990. Pentagram worked in teams and helped Scher develop as a designer. She began working with architects in the mid nineties beginning with the Public Theater and the American Museum of Natural History. While working for the Public Theater, Scher created the poster for the New York Shakespeare Festival in Central Park. She designed dozens of posters for The Public Theater. Scher designed the poster of the tap-rap musical Bring in ‘Da Noise, Bring in ‘Da Funk. In 1998 Scher helped design the logo for the newly merged Citigroup. She worked for Citi for two years. Due to her work with the Public Theater, Scher was given the job of creating the posters for The Ballet Tech.  She frequently designs with the New York Times, GQ, and other publications. She recently created a mural of Queens in twenty different languages at Queens Metropolitan High School and covers 2,430 square feet.

Scher was another innovator of her time. She was one of the first women graphic designers to really make a name for herself. She is ambitious and has does a lot of different types of work. I’m sure you’re surprised to hear me say that I was attracted to her work because of her use of type. I love the way she uses it in her posters for Bring in ‘Da Noise, Bring in ‘Da Funk. I also really like her mural of Queens in Metropolitan High School. Scher was one of the first graphic designers that I became aware of and I found that her work has influenced mine in slight ways.





According to interactivity (adj.) is defined as “allowing or relating to continuous two-way transfer of information between a user and a central point of a communication system, such as a computer or television.” To me interactivity is the relationship between a person and any other part of environment. It could be two people, a person and a computer, a person and a dog, or even two dogs. Anything that draws someone or something in and engages them in an activity, whether it be a conversation or simply clicking on a button on a computer screen, is interactive. An interactive environment stands out and keeps a person interested.

Brandon Rike

Brandon Rike is a graphic designer who designs t-shirts graphics, mostly for bands. He says his passion for art began as soon as he could hold a crayon. Rike has no college degree but does his own freelance work and is an extremely successful designer. He occasionally creates posters, logos, and low-key album art. His passion is tweeking letters then coming back and tweeking them some more. While he was in school he was always drawing, taking art classes, and creating. When he was thirteen he started his first band and created filers and logos for his band. He graduated high school and went on tour with his band, which helped him create relationships with other bands, which in turn launched his freelance career. I believe he is so successful because he is doing something he truly loves. He puts all his energy into his projects and in my opinion that is why they turn out so well. Rike finds Paul Rand inspirational and loves using Adobe Illustrator. He uses music for inspiration also. He creates his own textures to use in his projects, which I find so impressive. All of his work is totally original, obviously excluding the bands names. Not only is his portfolio beyond creative Rike seems like a really awesome person. His website is created by himself and gives a laid back/friendly vibe from him and I really like it. He answers people’s questions and requests that people contact him or ask him anything. I think its awesome that he is so open with everyone.