Part Three Review

I thought there was a lot of awesome CSS pages created in our class but one person’s I kept watching develop and I think turned out pretty great. Michael Warren’s page is really simple but the pinstripes in the background make it more interesting. I’ve never really been a fan of any of those “type writer” fonts but I think Mike’s use of Courier works well here.  It adds contrast to the background stripes and also there was a limited number of choices in type faces we could use. Mike also did a great job with his layout. I really like how he used to the boxes the way he did. His color choices are really united also. The bright teal/blue color adds some visual interested in comparison to the black and white of everything else. It is also cool how when you go over the links they highlight that same teal/blue. Everything about this project screams Mike Warren. He has this style that is unique to him that I have always admired. I watched his project develop since I was often going over to ask Billy and him if I was doing the right thing or how to do certain things and I was always asking him how he did this or how he did that because I really liked everything he was doing. I’m sure there are ways he can improve this page to make it more professional or more perfected but so far, it looks awesome and Mike did an great job! 🙂


Student Sites

In class we used BBEdit to write code and create our own websites. Here is my evaluation of two classmates’ pages based off the appearance and how everything works:

Billy Heemer:

Billy’s site is really awesome to look at. I really like the way he set everything up and the background image. His buttons for each link are sweet since they are the inverse colors. Each of his linked sites follow the same style but with different background images and colors. His style is original and his font choice balances with the background images. Its cool how in Part One of his project he made each link show images/information but if you click the top one it is flushed left, the middle one is centered, and the bottom link is flushed right. I also like how he has a “Home” button on each page, which is now something I wish I had thought of. Its much easier to navigate then having to press the page back button repeatedly  to get back to the index page. One error I found was that Part One and Part Two take you to practically the same page. Part One is supposed to just be a single page but Part One takes you to the multipage and so does Part Two. Overall, I think Billy did an awesome job with his page visual and it is for the most part successful. You rule Billy Heemer!

Nazarena Luzzi Castro:

Naz’s site is pretty cool too look at also. Her name in put on in a really fun way and the colors of her site really balance each other out; The bright green really pops off the pale dark purple. She kept her font style and the style of the background image united from one site to the other in each of her links. I also got a good laugh out of all of her exercises, she cracked me up with her pictures of Joe Jonas. Her Part One of the project is really cool also. She maintained the same styled background. She also put in a link that takes you back to the home screen. I’m starting to be concerned a missed the memo. I think overall Naz did an awesome job on her sites. Justin Bieber and Disney Stars Rule!

David Airey

David Airey is a graphic designer and design author. He was born in 1979 in Bangor, Northern Ireland. He is a self-employed graphic designer who is working from home in Edinburgh, Scotland. At the age of 19 he moved to Scotland for school and decided to stay. He started studying art and design at age 15 and continued to study communication design throughout his schooling. Airey is an avid blogger and claims that is how he gets the majority of his clients. He has a few blogs his newest one being “Logo Design Love”.  He finds inspiration from the outdoors in Scotland and online he finds inspiration from blogs.

I find Airey really fun to read and I often spent sometime reading his blogs. He posts often and I’ve learned a lot from him. I also like that he provides advice to design students and really seems to want to help other people learn. I think his work is really awesome also. His work is clean and interesting to look at. You can tell he really put a lot of thought and effort into his designs.


Jennifer Morla

Jennifer Morla is a graphic designer out of California. She opened Morla Design in 1984 in San Francisco. Before she opened Morla Designs, she worked for PBS at station KQED as senior designer for on-air and print graphics. This position included creating moving typography for broadcasts. At Moral Design, Morla has a wide variety of clients. Levi Strauss, Wells Fargo Bank, Nordstrom, Clorox, and Design Within Reach are just  a few of the well known organizations and businesses she has worked with. Morla usually takes a simplistic approach to her designs and is known internationally. She has given lectures in other parts of the country and has even had a solo show in Japan. Design Within Reach is a furniture retailer that really allowed Morla to grow and develop as a designer. She began as just creative director then soon became chief creative director. She worked there for three years developing a number of awesome designs. Before she began working for the company it had began to plateau and really needed someone to come in and challenge the company with a high standard; Morla did just that. She recieved the AIGA Corporate Leadership Award for her work with Design Within Reach. Along with designing, Morla also began teaching in 1992 at California College of the Arts. While teaching she makes sure she stresses the importance of doing the little things and doing a lot of preliminary work. She wants to make sure that her students aren’t “shortchanging” any of their ideas.
While on Morla Design’s website I click on the archives tab to see thumbnail sizes of her work at one time and even seeing that alone showed how well Morla designs. Just a small preview made me want to click on all of them to find out more about the project and to see the design in its full form. Her designs have variety in them, although most are pretty simplistic. Morla finds ways to make sure her designs look different while keeping the continuity of simplistic that is Jennifer Morla. The main page of Morla Design’s website includes a display of her work as an on going “slide show” (couldn’t think of a better word). It shows how versatile her skills are and the wide range in her cliental. I really like all of her work because I often take a simplistic approach to my projects. Sometimes simple can be hard and its awesome that she can make it work so often.


Jessica Hische

Jessica Hische is a very talented letterer, illustrator, and designer. She attended Tyler School of Art in Philadelphia and graduated only five years ago. Ever since she was in high school she knew she wanted to attend art school after she graduated. Hische figured she would end up working with painting or drawing but once she took a design class she never looked back. She would procrastinate all of her other work to work on designing and she became very passionate about it. Once she graduated she worked at Headcase Design in Philadelphia then worked as Senior Designer at Louise Fili Ltd along with freelance work on the side. After two and a half years with Louise Fili, Hische left to continue her freelance career and work on personal, fun projects. Hische began Daily Drop Cap, a project in which every day she created a new illustrative letter, working through the alphabet a total of twelve times. Hische has a long list of clients that include Tiffany & Co., The New York Times, Penguin Books, Target, Leo Burnett, American Express, and Wired Magazine to name a few. She also reads design blogs and looks at images online for inspirations. She also says she love vintage packaging and interior design and vintage/retro furniture design. She also finds inspiration from other designers because when you see something someone else does and get jealous it can be the best motivation to make yourself better.

I found Hische’s work to be really awesome. I felt like I could really related to the way she thinks and works due to the fact that I find similar things inspirational. She also is an inspiration because she is so young and talented and has already made a name for herself. Hische worked with some of the most talented designers in this area and the fact that she is only five years out of school and already developed her own font is incredible. Everything she’s done is so well done and beautifully created; You can tell she really takes the time to think things out before beginning a project. I really like all her work with handwritten fonts and how she uses them illustratively. I also enjoyed reading her answers to her FAQ section of her website and how she said that people could email her just to say hi and ask questions. Opening her website alone made me envious seeing the image that is her background; I love organizing things and her desk and office is so great for that.


Ellen Lupton

Ellen Lupton is a designer, writer, curator, and educator. She works as curator for Cooper-Hewitt, National Design Museum in New York City, and is director of the Graphic Design MFA program at MICA (Maryland Institute College of Art). She has publish and written a huge number of books including Thinking with Type, a book Peggy used to teach us for Type I and Type II. She won the AIGA Gold Metal in 2007 which is the highest honor for a designer or educator of design. She is an outstanding designer and really knows what she’s doing.

Lupton studied design in the early 1980’s at The Cooper Union in New York City. After she graduated Lupton ran a small design studio inside the school for seven years as a Do-It-Yourself curator. While she worked there she was writing a lot and building a reputation as a critic and a writer. She was offered her first “real job” and Cooper-Hewitt in 1992.

I’m sure you are not surprised to see that I’m writing about Lupton seeing as all of her work deals with typography. I first developed an interest in her work when we used her book last fall in Type I. Since then I have look through and purchased an number of her books and think they are all awesome. I really learned a lot just by reading the book and thats not a very comment statement from the average college student. Lupton explains everything with visuals and uses witty ways to explain things. As obvious as it may be she really does know what she is talking about and I have honestly learned a lot from her. She also is an impressive painter and illustrator which pushes her above and beyond the level of design some people possess.


Jacob Cass

Jacob Cass is a 23 year old Australian designer who is currently living in New York City. Cass graduated from The University of Newcastle, Sydney with a Bachelor of Visual Communication. He began doing freelance at the age of 16 and his love for design grew from there. In January 2010 Cass moved to New York City to work for Carrot Creative. He was offered the job via Twitter by Carrot Creative’s president and creative director  Mike Germano. Cass worked there 6 months and worked with Disney, Nike, Red Bull, Coach, and some other worldly brands. While working at Carrot Creative Cass still found time for free lancing. After working at Carrot, he moved on to work at The Wonder Factory, which is an interactive design studio based in Chelsea, New York, for a few months then moved on to work at Alexander Interactive for four months then OpenSky for four months. He is now working at Ammirati working as Interactive Designer while taking his own freelance clients. Just Creative Design is his design business and graphic design blog that he launched in November of 2007. The focuses on all the areas of design and creativity. Just Creative Design was founded in Sydney, Australia but is currently based in New York City. He specializes in logo designs, corporate identity design, branding, web design, print design, and other areas such as photography and art.

I found Cass by googling “upcoming graphic designers” and his name was one of the first I came upon. I was drawn to him after seeing his logo for his design firm. It is simply the letters JCD in a handwritten-looking, geometric shaped letterforms. After looking at the rest of his work I found that most of his logos he created are very simple and sharp looking. He also had a lot of really interesting posters, packaging, and letterheads. I was really impressed by the amount of work he has already accomplished and how well done everything is and he’s only three years older than me. I couldn’t help but be impressed because he is so young and so talented. It would be awesome to be as experienced as him by the time I am 23 years old.

Paula Scher

Paula Scher is a very successful designer that has been around since the Seventies. Scher attended Tyler School of Art during the Sixties then moved to New York City and got a job with CBS Records. She worked for CBS Records advertising for two years then got a job designing album records with Atlantic Records. Twenty-five records and one year later Scher was offered and accepted an art director position with CBS Records. Scher designed a large number of album covers, best known for her cover of Boston’s first album and her work with Lake, a German band. She spent a number of years working at CBS Records until she quit in 1982.

Scher began freelancing after she quit her job as art director at CBS Records. She did work with Time Inc.which led to her teaming up with a college classmate, Terry Koppel, to create their own business, Koppel & Scher. They advertised their design company with a book they created entitled Great Beginnings. The book was entirely typography so at the time it was a fresh outlook on design. It attracted many clients and provided Koppel & Scher with a good foundation for their firm. They created the identity for Manhattan Records; Scher said it was her first and only idea but it was very successful. Koppel & Scher also created book jackets for most major publishing companies. Like most of her work, the book jackets were typographic.

Soon Scher began teaching design at New York’ School of Visual Arts. The school asked her to design three posters for a subway advertisement campaign. The first poster was mainly typography, the second combined three unrelated images, and the third used the headline “Art is” and Scher filled the letters with the names of all her favorite artists, musicians, and writers in alphabetical order. Scher loved creating posters and often did them for free. In 1990 AIGA asked Scher to design the cover of the annual Graphic Design USA II, which was a book containing all the competitions and exhibits AIGA held in 1989. In 1991 Scher joined Pentagram in New York City after Koppel & Scher failed in the recession of 1990. Pentagram worked in teams and helped Scher develop as a designer. She began working with architects in the mid nineties beginning with the Public Theater and the American Museum of Natural History. While working for the Public Theater, Scher created the poster for the New York Shakespeare Festival in Central Park. She designed dozens of posters for The Public Theater. Scher designed the poster of the tap-rap musical Bring in ‘Da Noise, Bring in ‘Da Funk. In 1998 Scher helped design the logo for the newly merged Citigroup. She worked for Citi for two years. Due to her work with the Public Theater, Scher was given the job of creating the posters for The Ballet Tech.  She frequently designs with the New York Times, GQ, and other publications. She recently created a mural of Queens in twenty different languages at Queens Metropolitan High School and covers 2,430 square feet.

Scher was another innovator of her time. She was one of the first women graphic designers to really make a name for herself. She is ambitious and has does a lot of different types of work. I’m sure you’re surprised to hear me say that I was attracted to her work because of her use of type. I love the way she uses it in her posters for Bring in ‘Da Noise, Bring in ‘Da Funk. I also really like her mural of Queens in Metropolitan High School. Scher was one of the first graphic designers that I became aware of and I found that her work has influenced mine in slight ways.





According to interactivity (adj.) is defined as “allowing or relating to continuous two-way transfer of information between a user and a central point of a communication system, such as a computer or television.” To me interactivity is the relationship between a person and any other part of environment. It could be two people, a person and a computer, a person and a dog, or even two dogs. Anything that draws someone or something in and engages them in an activity, whether it be a conversation or simply clicking on a button on a computer screen, is interactive. An interactive environment stands out and keeps a person interested.

Brandon Rike

Brandon Rike is a graphic designer who designs t-shirts graphics, mostly for bands. He says his passion for art began as soon as he could hold a crayon. Rike has no college degree but does his own freelance work and is an extremely successful designer. He occasionally creates posters, logos, and low-key album art. His passion is tweeking letters then coming back and tweeking them some more. While he was in school he was always drawing, taking art classes, and creating. When he was thirteen he started his first band and created filers and logos for his band. He graduated high school and went on tour with his band, which helped him create relationships with other bands, which in turn launched his freelance career. I believe he is so successful because he is doing something he truly loves. He puts all his energy into his projects and in my opinion that is why they turn out so well. Rike finds Paul Rand inspirational and loves using Adobe Illustrator. He uses music for inspiration also. He creates his own textures to use in his projects, which I find so impressive. All of his work is totally original, obviously excluding the bands names. Not only is his portfolio beyond creative Rike seems like a really awesome person. His website is created by himself and gives a laid back/friendly vibe from him and I really like it. He answers people’s questions and requests that people contact him or ask him anything. I think its awesome that he is so open with everyone.